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10.07.2007
The German Economy: Be Careful What You Ask ForGermans are having a hard time getting their minds around the fact that their economy is doing better. I know this because of a seminar in which I participated in Munich this week to mark the publication of Hans-Werner Sinn’s Can Germany Survive? – and my own book, The European Economy Since 1945.
Professor Sinn’s book has actually gone through eleven editions, which in and of itself tells us something about the economy’s survival capacity. But the professor has not changed his hyper-pessimistic views. Growth in Germany has lagged growth in the EU for more than a decade, and there are no reasons for thinking that this will change. Denmark, Austria, Ireland, the Netherlands and Finland have all overtaken Germany in terms of per capita GDP. Still more countries are queued up in the passing lane. If Germany is doing better at the moment, this is a purely cyclical phenomenon.
The problem is that Germany is losing its manufacturing prowess. It is becoming a “bazaar economy” in which its celebrated consumer and producer durables are cobbled together from imported components. Professor Sinn’s favorite example is the Cayenne, Porsche’s luxury SUV. While the car is nominally assembled in Leipzig, many of the parts are sourced abroad. Even the basic assembly is done in Bratislava. Only the engine is installed in Leipzig. Domestic content is at most a third of final product.
The explanation is simple: expensive German labor cannot compete with equally skilled but immensely less expensive workers to the east. No wonder, then, that Porsche offshores the production of components and assembly operations. No wonder that the share of share of manufacturing jobs in German employment has been falling steadily and with it Germany’s ranking in the GDP per capita leagues.
The solution is equally simple. Reform labor markets so that wages are more flexible. Restructure an overly generous welfare state so that it no longer saps the incentive to work at rates that firms can afford. Germany’s manufacturing champions will then be able to survive and prosper.
There are only two problems with this story. The first one is that Germany has in fact been doing rather well recently. Growth appears to be accelerating from 2.8 per cent in 2006 to upwards of 3 per cent this year. Exports are up by nearly 50 per cent since the beginning of the decade. Even unemployment, a lagging indicator, is coming down. Inconveniently for the undertaker, the patient evidently refuses to die.
To be sure, German exporters benefit from the fact that global growth is robust and emerging markets are voracious consumers of the machine tools that Germany exports. But this is not the entire story. The improvement in German export growth preceded the emerging market boom rather than simply following it. In fact, the German economy’s improved performance is the fruit of five plus years of wage restraint together with a long period of restructuring. Even if German labor remains expensive, it is also exceptionally productive. As Sebastian Dullien has pointed out, there have been some remarkable recent increases in productivity, in the metal-working sector for example.
If one wants to worry about Germany’s economic prospects, then one must make a rather more subtle argument. In fact, the country may have been too successful at retaining manufacturing jobs. Germany has always specialized in manufacturing. But this traditional specialization now places it squarely in the sights of China, India and other emerging markets. These countries have immensely cheaper labor. They are already learning to use and will soon learn how to produce sophisticated machine tools themselves, just as they have learned to produce auto parts. Precisely the same thing that happened to Italy as China moved up the technology ladder into the production of more sophisticated consumer goods will happen to Germany as China moves into the production of more sophisticated producer goods.
The key to growth thus lies in getting out of the way of these behemoths and finding alternative forms of high-value-added employment. That will mean moving out of fabrication in favor of product design. It will mean moving out of industry in favor of services, many if not all of which require face-to-face contact, making them harder to offshore. It will mean figuring out how to deploy information technology to raise productivity in retailing, finance and other service sectors where Germany remains leagues behind the United States.
Here other advanced countries have shown the way. The UK has enjoyed such a successful economic run precisely because, for peculiar reasons by the name of Maggie Thatcher, it got out of manufacturing and into financial and other services at the right time. My own state, California, has similarly been able to grow and prosper because the defense build-down of the early 1990s caused industries like aerospace assembly to wind down in favor of software and systems design for a host of products manufactured elsewhere.
The real problem in Germany is not the country’s an inability to retain more manufacturing employment but its failure to recognize that industry and prosperity are no longer synonymous. The challenge going forward is to adapt the country’s university system, financial system and labor market to what will have to become a post-industrial economy.
Here, unfortunately, there has not been much progress. Many Germans have a visceral distaste for service sector jobs. Providing a service to someone else makes one feel like the customer’s inferior, in contrast to a solid and respectable job in manufacturing. Because of the country’s recent economic history, prosperity continues to be archaically associated with manufacturing. Indeed, one worries that Germany’s recent success in boosting exports of manufactures may only cause further delay in recognizing that it will need a very different specialization – and therefore a very different set of supporting institutions – to survive in the 21st century world.
Barry Eichengreen is George C. Pardee and Helen N. Pardee Professor of Economics and Political Science at the University of California, Berkeley. |
Comments
Jaroslav Blazik from Czech Republic
Friday, 03-08-07 16:18
I suppose, that there is necessary to look yet on another reason which causes above mentioned German`s problems: there exists a lot of firms which were grounded after World War II which had grown since that time. Their management isn´t able to do reconstruction because there exist usual practice inside the firm, which is difficult to change - as mentioned Mr. Gebhardt from Germany - there exist forces aganinst the changes, and the other reason is, that managers haven´t any vision which changes is necessary to do. What can be done shows e.g. Sergio Marchione in FIAT - he has come out of branch and used unusual way to do the reconstruction - now seems that succesfully.
The other thing is efect of globalisation of manufacturing: this effect will be in future limited not only by increasing the wages in developing countries, but also by the fact, that sources for economical development are limited, that causes increasing prices: energy, raw materials and foodstaffs probably. This will regulate the globalisation towards weaker influence of it.
I beleive, that German´s industry will found new way, but the key is in companie´s board of directors that have to found managers with vision what to do for improving and are able overcome above mentioned forces.
fionn huber from switzerland
Thursday, 02-08-07 20:59
@ David Wilkins. I had in mind
a "homegrown" car industry, names from the old days, like Austin, Riley, Wolesley.
As for Germans having a visceral distaste for the service sector, he m ay be right there. However, as there is a plentiful supply of East Europeans willing to slog in the EU for a pittance, Germans are better off working in better paid jobs higher up the value chain. The Swiss service industries are legendary, like touurism, but depend on foreign workers too - nowadays Austrians, and East Europeans.
I've had experience in German Switzerland of working for German bosses here and top-class they were too (from Frankfurt and München). American execs are nice guys but seem to be unable to cope with the very fragmented, culturally disparate markets in the EU. Anyway, Switzerland has a jobless rate of only
2,7 % and Germany is currently Exportweltmeister, and imo it's not hard to work out why both countries have a budget surplus as well as a trade surplus. They make quality goods and are very reliable, longterm trading partners.
David Wilkins from UK
Thursday, 02-08-07 02:05
@Fionn Huber, JLS
Please check the data. Last year, 1.65 million cars were built in the UK. This is far less than in France and Germany but also far more than the 1.21 million built in Italy (see the ACEA website).
The point is that the UK has lost most of its traditional mass brand car production (Ford, GM, Peugeot, Rover) in the last ten years and there has been almost no protest or concern about this - there is no chance to compete in this area any more and most people here accept this. It is idiotic to try to keep these factories and the UK has had no difficulty in creating the service jobs to compensate.
For Germany to try to keep these sorts of jobs is just stupid - they are going east eventually whatever happens. The countries that have had the most 'success' in preserving mass manufacturing jobs over, say, the last ten or fifteen years have also had the highest unemployment rates, the slowest growth rates and stagnating living standards.
What remains in the UK motor industry are a) highly productive, modern Japanese-owned plants (Toyota, Nissan, Honda) and several premium manufacturers - e.g Jaguar (which is in decline) but also BMW (engines, MINI), Land Rover, Bentley, Rolls Royce (all doing well or extremely well). Also, extensive consultancy activities related to the motor industry and most of the worldwide technology and expertise for the motor racing sector, as well as world-leading university courses for e.g. car design. In fact, in terms of manufacturing or development, more international automotive groups are significantly represented in the UK than in any other country, including Germany - but *not* through large numbers of simple production jobs.
I doubt whether the rank order of wages given by JLS is accurate - my guess would be that these days, the UK is probably the highest, not the lowest, depending on the precise measure used. Of course, if you add in the continental countries' job-killing non-wage labour costs, then perhaps the JLS ranking is correct...
fionn huber from switzerland
Wednesday, 01-08-07 00:10
I think Mr Eichengreen overlooks one important fact about Germany, namely the huge cost of Reunification (well over 1 TRILLION DM?) and setting the Ostmark at parity with the DM. Plus the fact that
the DDR was a command, not a market, economy - hence the stubborn unemployment in East germany where a generation had no experience of "Western-style" working conditions.
As regards the car industries - the UK does not have one anymore, and in the USA it is touch and go...
P.S. If the Chinese mega-merger in their industry takes place as forecasted, you'll get one free with every one that you buy.
JLS from FRANCE
Monday, 30-07-07 12:43
I remember an article of Paul Krugman then years ago called "Why German can't (sic) Kompete".
Now ten years after Germany is still number one exporter.
If you compare British French Italian and German car Industry.
Highest Wages
1. Germany
2 France.
3 Italy and UK
Now Italian is not doing so bad and is recovering French doing average, there is almost no more British car industry, and German Car industry is doing rather well.
Anyway muich better than France, Italy, Great Britain, (USA not very good too).

















