When we started with our special euro area website in 2006, we had no idea where we would be today. We thought that we would write a blog for some insiders and that our website would remain a side issue.
But with the outbreak of the financial crisis in August 2007, finance and macro issues of the Euro area hit the front page news. With an emerging general interest for finance and macro economics eurointelligence.com became popular beyond expectations. It also meant that we had to adapt for a more diverse readership, as there was a broad demand for our services ranging from financial and commercial institutes, academia, politics, think tanks, national/international institutions to people outside Europe with an interest in the eurozone.
For us, the crisis has not only triggered a spike in demand for our postings, it has also changed the agenda. The policy faults and institutional weaknesses of the euro area suddenly became apparent and acute. Financial stability was on the agenda with the first fallouts of the subprime crisis in the USA.
We decided to shift gears. As a first step, we set up Eurointelligence as an association sans but lucratif (ASBL), a non-profit association, under Belgium law. As a second step, we started a subscription service for institutions and single members. Since May 2012, we have been operating out of the UK. The Eurointelligence website is now run by Eurointelligence Limited, a UK-based company. On March 18, we have relaunched the website, and introduce a more focused Eurointelligence Professional service, and a seperate Eurozone Blog.
Over the last years, we have established ourselves as the independent voice for the euro area, provocative and informative. What used to be known as the Eurointelligence Daily Briefing, now Eurointelligence Professional, is read by the euro area's most influential policy makers in national governments, central banks, and European institutions, as well as by experts in the private sector.