We use cookies to help improve and maintain our site. More information.

May 20, 2020

Car purchase premiums - a way to save the car industry?

Car sales plummeted 81% in Europe during the lockdown. Member states came to rescue with partial unemployment schemes and credits to prevent the worst in the short term. But what next? The industry will not jump back on its feet as the economy gradually opens up. Cautious consumers, continuing to work from home and travelling less, are likely to weigh down on recovery for a car industry that was already struggling before the crisis. Forecasts suggest a plunge by 25%-30% in sales this year, and the state is being called once again to keep firms viable. There is a great temptation to maintain traditional industries like car companies because of the employment they provide. This also bears the risk that an uncoordinated approach across Europe could easily result in new competitive distortions.

Renault is already publicly considering closing down four factories in France. A €5bn credit from the state helped them to get over the coming months, but not beyond. The carmaker plans to make €2bn in savings over the next two years, and this will affect employment too. Expect the socially controversial plans to intrude into the presidential campaign in 2022, and with them a call for industrial policies. 

The focus in the current debate is on stimulating demand. Renault, and German carmakers like Volkswagen and Mercedes-Benz, are calling for government support to stimulate car sales either by a cash-for-clunkers scheme or a premium for buying a new car. Acea, the European automobile manufacturers' association, called for a similar initiative at European level.

But it is not clear that these measures will even benefit the car industry, warns Anne Feitz in Les Échos. The French premium for new car purchases in 2008-2009 showed some perverse effects. It certainly helped to buffer the sales drop in the two crisis years, but when the premium stopped in 2012 car sales fell by 20% for the year. People just brought forward a car purchase they would made later anyway. Also, the measure hardly benefited French employment. The €3000 premium was used for the purchase of small cars produced outside France, in countries like Turkey, Slovakia or Morocco. Will a government be ready to support an industry if production is done in a non-European country?

But the pressure is there to do something or face a massive exodus of the industry. Will the consumer emerge from lockdown and buy cars with the savings they accumulated during it? There is much uncertainty here. Should the premium be used to push for environmentally-friendly cars? The problem here is that it does not necessarily benefit the national car industries. Acea even called on Brussels to postpone CO2 emission targets. They had to row back, though, amid a massive uproar. 

Show Comments Write a Comment

May 20, 2020

Centralised lockdown, decentralised exit

The response to the pandemic favoured strong and centralised decision-making. The exit from lockdown turns the focus onto the local context. Opening of schools, shops, transport, all raise issues for local and regional communities. This is a moment where local governments can seize power.

In Germany, Länder decided on the speed and extent of the exit from lockdown, challenging the federal narrative of a successful and gradual return to normality. In France there is a call for more competences at the local level from mayors. This includes François Baroin, the mayor of Troyes, who is a possible contender in the presidential elections in 2022. Emmanuel Macron seems to agree, but his idea of decentralisation is not to strengthen the local administrative level at the expense of the central state. Macron wants to preserve a strong state through devolution. The idea is to reduce the civil service at the central level by 15%-20% and to strengthen the state's presence at local level. This is according to Thomas Cazenave who is leading the discussions on this subject. State devolution will be Macron's next reform project, alongside all those put on hold due to the coronavirus crisis. 

Show Comments Write a Comment

This is the public section of the Eurointelligence Professional Briefing, which focuses on the geopolitical aspects of our news coverage. It appears daily at 2pm CET. The full briefing, which appears at 9am CET, is only available to subscribers. Please click here for a free trial, and here for the Eurointelligence home page.


Recent News

  • July 20, 2020
  • What will happen on January 1
  • July 10, 2020
  • On Germany's eagerness to please Beijing
  • July 01, 2020
  • Macron's executive - obstacle or enforcer?
  • New low in transatlantic relations
  • June 22, 2020
  • What we learned from Trump in Tulsa
  • Greece seeks EEZ deal with Egypt to counter Turkey
  • Political pressure on French judiciary in Fillon probe?
  • June 15, 2020
  • US and Germany step up fight over NordStream 2
  • Macron's agenda for the next two years
  • June 08, 2020
  • Brexit talks at an impasse
  • Trump's troop reduction in Germany - another way to divide the EU?
  • June 03, 2020
  • Brexit is back
  • Trump loses. Then what?
  • May 29, 2020
  • Why it is not €500bn
  • Is reshoring the answer to this pandemic?
  • May 26, 2020
  • French fashion stores - lockdown is one crisis too many
  • An important German supreme court ruling against VW
  • Public scrutiny over lockdown rules
  • May 22, 2020
  • Russia and Turkey double down in Libya
  • What to make of No 10's Brexit briefings
  • May 21, 2020
  • How to spend it - recovery fund edition
  • Greek stimulus to help tourism sector
  • Teleworking is catching on
  • May 20, 2020
  • Car purchase premiums - a way to save the car industry?
  • Centralised lockdown, decentralised exit